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U.S. retail market
The pizza retail department offers products such as refrigerated pizza, pizza kits, frozen pizza crust/dough, and frozen pizza. The leading vendors in the U.S. frozen pizza market are Nestlé USA and Schwan’s Company. Currently, the most popular frozen pizza brand in the US is DiGiorno (Nestlé), followed by Red Baron (Schwan’s Company), and private label products. Private label manufacturers are significant players in the U.S. frozen pizza retail market. Private label sales in the U.S. through supermarkets, mass merchants, military commissaries, and select club and dollar stores accounted for about 158.8 million U.S. dollars per quarter. It is estimated that nearly 63 million Americans eat one or two DiGiorno pizzas in a given month. DiGiorno’s market share is currently shrinking, while Freschetta (Schwan’s Company) and Red Baron have outpaced other pizza brands with their double-digit sales growth.
Home-made pizza
A fresh alternative to frozen pizza is to assemble one’s own pizza using store-bought pizza dough and pizza sauce. An estimated 85 million Americans used ready-made pizza crust while about 123 million Americans use pizza sauce. In addition to being the top frozen pizza brand, DiGiorno also leads the market for ready-made pizza crust.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Jan Conway, Jan 2, 2023
Key insights
- U.S. pizza restaurant sales
- 45.59bnUSD
Detailed statistics
U.S. pizza restaurant sales 2012-2021
- U.S. frozen pizza sales
- 6.06bn USD
Detailed statistics
U.S. frozen pizza sales from 2015 to 2021
- Quick service pizza
- 203m
Detailed statistics
Consumption of frozen pizzas (bought frozen) in the U.S. 2011-2024
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Overview
- Basic Statistic Global frozen pizza market from 2020 to 2027
Global frozen pizza market from 2020 to 2027
Frozen pizza market worldwide from 2020 to 2027 (in billion U.S. dollars)
- Premium Statistic U.S. frozen pizza sales from 2015 to 2021
U.S. frozen pizza sales from 2015 to 2021
Frozen pizza sales in the United States from 2015 to 2021 (in billion U.S. dollars)
- Premium Statistic Consumption of frozen pizzas (bought frozen) in the U.S. 2011-2024
Consumption of frozen pizzas (bought frozen) in the U.S. 2011-2024
U.S. population: Consumption of frozen pizzas (bought frozen) from 2011 to 2024
- Premium Statistic Sales of frozen pizza in the United States in 2019, by outlet
Sales of frozen pizza in the United States in 2019, by outlet
Dollar sales of frozen pizza in the United States in 2019, by outlet (in million U.S. dollars)*
Segments
6
- Premium Statistic U.S. frozen pizza crust dough sales 2015-2021
- Premium Statistic U.S. refrigerated pizza and pizza kit sales 2017-2021
- Premium Statistic Sales of frozen pizza in the United States in 2019, by segment
- Premium Statistic Sales change of frozen pizza in the United States in 2019, by segment
- Premium Statistic Sales growth of deli-prepared pizza in grocery stores in the U.S. 2020
- Premium Statistic Category share of deli-prepared pizza sales in grocery stores in the U.S. 2020
Segments
- Premium Statistic U.S. frozen pizza crust dough sales 2015-2021
U.S. frozen pizza crust dough sales 2015-2021
Frozen pizza crust dough sales in the United States from 2015 to 2021 (in million U.S. dollars)
- Premium Statistic U.S. refrigerated pizza and pizza kit sales 2017-2021
U.S. refrigerated pizza and pizza kit sales 2017-2021
Refrigerated pizza and pizza kit sales in the United States from 2017 to 2021 (in million U.S. dollars)
- Premium Statistic Sales of frozen pizza in the United States in 2019, by segment
Sales of frozen pizza in the United States in 2019, by segment
Dollar sales of frozen pizza in the United States in 2019, by segment (in million U.S. dollars)
- Premium Statistic Sales change of frozen pizza in the United States in 2019, by segment
Sales change of frozen pizza in the United States in 2019, by segment
Change in sales of frozen pizza in the United States in 2019, by segment
- Premium Statistic Sales growth of deli-prepared pizza in grocery stores in the U.S. 2020
Sales growth of deli-prepared pizza in grocery stores in the U.S. 2020
Sales growth of deli-prepared pizza in grocery stores in the United States in 2020 (change to prior sales year)
- Premium Statistic Category share of deli-prepared pizza sales in grocery stores in the U.S. 2020
Category share of deli-prepared pizza sales in grocery stores in the U.S. 2020
Category share of deli-prepared pizza sales in grocery stores in the United States in 2020
Companies
5
- Premium Statistic Frozen pizza: market share of leading vendors in the U.S. 2019
- Premium Statistic Sales share of the leading refrigerated pizza/pizza kit vendors in the U.S. 2021
- Premium Statistic U.S. dollar sales of the leading refrigerated pizza vendors 2021
- Premium Statistic Sales share of the leading frozen pizza dough/crust vendors in the U.S. 2021
- Premium Statistic Unit sales of the leading frozen pizza crust/dough vendors in the U.S. 2021
Companies
- Premium Statistic Frozen pizza: market share of leading vendors in the U.S. 2019
Frozen pizza: market share of leading vendors in the U.S. 2019
Market share of the leading frozen pizza vendors in the United States in 2019
- Premium Statistic Sales share of the leading refrigerated pizza/pizza kit vendors in the U.S. 2021
Sales share of the leading refrigerated pizza/pizza kit vendors in the U.S. 2021
Dollar sales share of leading vendors of refrigerated pizzas/ pizza kits in the United States in 2021
- Premium Statistic U.S. dollar sales of the leading refrigerated pizza vendors 2021
U.S. dollar sales of the leading refrigerated pizza vendors 2021
Leading vendors of refrigerated pizzas and pizza kits in the United States in 2021, based on dollar sales (in million U.S. dollars)
- Premium Statistic Sales share of the leading frozen pizza dough/crust vendors in the U.S. 2021
Sales share of the leading frozen pizza dough/crust vendors in the U.S. 2021
Dollar sales share of leading vendors of frozen pizza dough/crust in the United States in 2021
- Premium Statistic Unit sales of the leading frozen pizza crust/dough vendors in the U.S. 2021
Unit sales of the leading frozen pizza crust/dough vendors in the U.S. 2021
Unit sales of the leading frozen pizza crust/dough vendors in the United States in 2021 (in thousands)
Consumption
9
- Premium Statistic Consumption of frozen pizzas in the U.S. 2020
- Premium Statistic Amount of frozen pizzas consumed in the U.S. 2020
- Premium Statistic Brands of frozen pizza consumed in the U.S. 2020
- Premium Statistic Frozen pizza penetration in U.S. households in 2019, by income
- Premium Statistic Purchase frequency of frozen pizza in U.S. households in 2019, by income
- Premium Statistic Purchase value of frozen pizza in U.S. households in 2019, by income
- Premium Statistic Frozen pizza penetration in U.S. households in 2019, by size
- Premium Statistic Purchase frequency of frozen pizza in U.S. households in 2019, by size
- Premium Statistic Purchase value of frozen pizza in U.S. households in 2019, by size
Consumption
- Premium Statistic Consumption of frozen pizzas in the U.S. 2020
Consumption of frozen pizzas in the U.S. 2020
U.S. population: Do you eat frozen pizzas (bought frozen)?
- Premium Statistic Amount of frozen pizzas consumed in the U.S. 2020
Amount of frozen pizzas consumed in the U.S. 2020
U.S. population: How many frozen pizzas (bought frozen) have you eaten in the last 30 days?
- Premium Statistic Brands of frozen pizza consumed in the U.S. 2020
Brands of frozen pizza consumed in the U.S. 2020
U.S. population: Which brands of frozen pizza (bought frozen) have you eaten most often within the last 30 days?
- Premium Statistic Frozen pizza penetration in U.S. households in 2019, by income
Frozen pizza penetration in U.S. households in 2019, by income
Household penetration rate of frozen pizza in the United States in 2019, by household income
- Premium Statistic Purchase frequency of frozen pizza in U.S. households in 2019, by income
Purchase frequency of frozen pizza in U.S. households in 2019, by income
Annual frequency of frozen pizza purchase in the United States in 2019, by household income
- Premium Statistic Purchase value of frozen pizza in U.S. households in 2019, by income
Purchase value of frozen pizza in U.S. households in 2019, by income
Average purchase value of frozen pizza in the United States in 2019, by household income (in U.S. dollars)
- Premium Statistic Frozen pizza penetration in U.S. households in 2019, by size
Frozen pizza penetration in U.S. households in 2019, by size
Household penetration rate of frozen pizza in the United States in 2019, by household size
- Premium Statistic Purchase frequency of frozen pizza in U.S. households in 2019, by size
Purchase frequency of frozen pizza in U.S. households in 2019, by size
Annual frequency of frozen pizza purchase in the United States in 2019, by household size
- Premium Statistic Purchase value of frozen pizza in U.S. households in 2019, by size
Purchase value of frozen pizza in U.S. households in 2019, by size
Purchase value of frozen pizza in the United States in 2019, by household size (in U.S. dollars)
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